LLM Strategy

That's your chance to say: "I'm not just visible in search, I'm the answer AI recommends."
It shows you where you rank when people ask AI systems real questions. Not just keyword positions. Not just traditional SERPs.

It reveals:

• Which prompts surface your content

• How AI systems describe your brand

• Where you stand against competitors in AI responses

If you're not tracking this, you're optimizing for a world that's already changing faster than you can say "ChatGPT search."

Here's How These LLM Tracking Tools Stack Up for SEO Managers

Peec AI: Simple LLM monitoring with transparent European pricing and solid multi-model coverage.
Pricing: Starter €89/month (25 daily prompts), Pro €199/month (100 daily prompts), Enterprise €499+ (300+ daily prompts)
What it does well: Clean pricing tiers, covers ChatGPT/Perplexity/AIO, unlimited countries and seats on all plans.
Where it struggles: Lower prompt limits on starter plans, additional costs for premium AI models like GPT-4.

Profound: Enterprise-grade LLM tracking with comprehensive analytics but premium pricing.
Pricing: Lite $499/month, Enterprise custom pricing (likely $1000+)
What it does well: Unlimited domains, extensive platform coverage (ChatGPT, Perplexity, Google AI, Copilot), daily updates, strong enterprise features.
Where it struggles: Expensive entry point, Lite plan limited to 1 company and 24,000 monthly responses.

Scrunch AI: All-in-one platform with competitive pricing and strong prompt management.
Pricing: Starter $300/month, Growth $500/month, Pro $1,000/month, Enterprise custom
What it does well: Balanced feature-to-price ratio, includes page audits, good prompt limits (350-1200 custom prompts), covers major AI platforms.
Where it struggles: Limited user licenses (2-5 users), additional costs for extra users ($25-75/month).

Semrush: Traditional SEO giant adding LLM tracking at their typical premium pricing.
Pricing: AI Plans start at $99/month per domain (billed annually)
What it does well: Familiar interface, covers SearchGPT/ChatGPT/Perplexity/Gemini, weekly updates, integrates with existing Semrush tools.
Where it struggles: Per-domain pricing gets expensive fast, limited to brand visibility analysis, feels like an add-on to existing platform.

The Real Priorities for SEO Managers

1. Multi-Domain Management
"Can you track all your clients or properties without per-domain fees killing your budget?"
Reality check: Profound offers unlimited domains on all plans. Semrush charges per domain ($99 each). Peec AI and Scrunch AI don't clearly specify domain limits but seem more flexible.

2. Fair Pricing That Actually Makes Sense
"Are you paying for enterprise features you don't need, or getting reasonable value for small teams?"
Reality check: Peec AI offers the most accessible entry point (€89/month). Scrunch AI provides good mid-tier value ($300-500/month). Profound and Semrush are enterprise-focused with pricing to match.

3. Prompt/Credit Management
"Can you test different prompts without blowing through limits, and do you understand what you're buying?"
Reality check: Scrunch AI leads here with clear prompt allocations (350-1200 custom prompts). Peec AI uses daily limits (25-300+). Profound uses monthly response limits (24,000). Semrush doesn't specify limits clearly.

4. Real Ranking Data You Can Trust
"Are you getting actual LLM responses from multiple platforms, or just basic brand mentions?"
Reality check: Profound covers the most platforms (ChatGPT, Perplexity, Google AI, Copilot, Gemini, Grok). Scrunch AI includes Meta AI. Peec AI focuses on core three (ChatGPT/Perplexity/AIO). Semrush covers four main platforms.

5. All-in-One Platform Benefits
"Can you manage LLM tracking alongside content optimization without juggling multiple tools?"
Reality check: Scrunch AI includes page audits and content generation. Profound offers content tools and integrations. Peec AI is more focused on tracking. Semrush integrates with their existing SEO suite.

Common Mistakes When Choosing

• Picking based on brand recognition instead of actual LLM tracking capabilities

• Ignoring how per-domain or per-user pricing scales with your business

• Choosing the cheapest option without considering prompt limits and platform coverage

Real-World Budget Scenarios

If you're managing 3-5 small clients: "I need affordable tracking across multiple domains without breaking the bank." Peec AI Starter (€89/month) or Scrunch AI Starter ($300/month) could work, but watch the prompt limits.

If you're running a growing agency: "I need multi-client tracking, reasonable user limits, and room to scale." Scrunch AI Growth ($500/month) or Peec AI Pro (€199/month) offer good middle-ground options.

If you're enterprise or handling major brands: "I need unlimited everything, comprehensive platform coverage, and enterprise support." Profound Lite ($499/month) or Scrunch AI Pro ($1,000/month) provide the depth you need.

Key Takeaways

Your LLM tracking choice isn't about which tool has the most features. It's about which pricing model and feature set actually fits your workflow without surprising you with hidden costs.

Don't wait for perfect tools. Start tracking LLM performance now with whatever fits your budget and scaling needs, because your competitors probably already are.